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PETA In India

People for Ethical Treatment of Animals popularly called as PETA, is a charitable organization. It is largest animal rights organization in world. It has more than 20 million members and supporters around the world. In India, it was launched in January 2000 and its main office is in Mumbai. It has affiliates in the United Kingdom, Germany, the Netherlands and the USA. The main objective of PETA India is to establish and defend the rights of animals. The basic principles under which PETA works are that animals are not food, not for wear, not for experiment and not for entertainment. PETA India's main purpose is to educates and aware policymakers and the public about animal abuse and promotes an understanding that like human beings, rights of all animals must be treated with respect.
PETA In India
Area of Work :-
PETA India's field of work includes those areas where the suffering of animals is maximum . For instance industries related to food and leather, entertainment and the science laboratories. PETA India deals in various fields of work with the help people from various walks of life such as scientists, governmental and judicial authorities, volunteers. Their field of work varies from investigative work to research to public education efforts to animal rescues to legislative work to special events to celebrity involvement to national media coverage. All these efforts of PETA has help to improve the quality of life for animals and have saved countless animals' lives.

Campaigns of PETA, India :-
PETA in India has launched many vital campaigns to save guard the lives of poor animals from various kinds of cruelty. Some of the important campings are:
  • PETA, India recently launches the international campaign to boycott Indian leather. As because there is a total lack of enforcement of the animal welfare standards in India which were promised by the Ex-Prime minister of India, Shri Atal Bihari Bajpayee and late Minister of Commerce Murasoli Maran. They had promised to take sincere and significant action to alleviate the suffering of animals used for leather. PETA India's first series of demonstration for slaughtering of animals for leather will be held in front of Delhi International leather fair.
  • Famous Sitar player Anoushka Shankar has campaigned for PETA under the slogan “ Exotic Animals belong in the wild, not in zoos”. Her campaign mainly focuses on the pathetic condition which are prevalent at the zoos and the severe torture which the animals has to undergo while staying in zoos. In this campaign she posed in a beautiful cat suit by lean over on a branch of a tree while holding a sign reading, “Exotic Animals Belong in the Wild, Not in Zoos”.
  • Rajneesh Duggal, Grasim Mr. India 2003 has campaigned for PETA by tattooing his whole body with the green color imprint of ladie's finger to promote safety of animals and vegetarianism.
  • On August 13, 2005, PETA activists has protested against the abusive treatment of chickens at KFC, Hyderabad with the signs reading “Broken Wings and Legs”. With the help of a giant crippled “chicken”, they had protested against the KFC and urge people not to eat at KFC until they don't improve their animal welfare standards.
  • To protest against the cruelty imposed on the animals for milk, members of PETA India, registered a protest against the Livestock and Dairy Expo in Delhi, on August 22, 2005. With the help of this protest, they had also informed people that dairy products are linked to heart diseases and certain types of cancer.
  • Other famous campaigns are Anti-Fur campaign, No Meat campaign, Stop Animal Testing Campaign and many more.
Celebrities linked with PETA, India :-
Many famous Indian personalities are attached with PETA and doing extensive campaigns to prevent the animals from cruelty. People from Bollywood, Sports, Politics and other fields also doing a great job. Some famous Indian celebrities such as Pt. Ravi Shankar, Anoushka Shankar, Shilpa Shetty, Yana Gupta, Mahima Choudhury, Mandira Bedi Amrita Rao, Rajneesh Duggal, Jiyah khan, Anoop Desai and many more has done commendable campaigns to promote issues related to animal welfare.

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